Strategic marketing is vital for startups wanting to get grip and drive growth. If you're a founder having a hard time to attract attention to your item or company, it's time to change your focus from item development to advertising and marketing method. With the ideal method, you can successfully get to and engage your target market, ultimately dr

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other truths regarding contemporary B2B advertising and marketing. We discuss how the purchasing journey is now completely fragmented and the manner in which neighborhood structure can help marketers take back cont

Mark Donnigan: It's going excellent, Ben. I am so satisfied to be right here on your program.Ben: Absolutely. We enjoy to have you on the program. Specifically provided the importance and also the seriousness of the topic we're going to be taking on throughout this discussion too, which is one that I believe is truly under-discussed. One that may i